2.1.10
Volume 22
Spotlight on Sponsors:
In This Issue
  • Guest Speaker at 2010 Driver Advancement Summit.
  • Reitenour Reports to Revolution Racing for Elite NASCAR Program.
  • Megan Attends 3rd Annual NASCAR Diversity Luncheon.
  • Reitenour Honored at 8th Annual Women in the Winner's Circle Event.
Quote of the Week...
"Champions keep playing until they get it right." ~ Billie Jean King
Recent Events:
Our Sponsors
Sponsor Edge was created by a team of motor sports professionals, who realized a huge void within the industry. Over the years, they have witnessed the frustration from drivers, teams, tracks and other entities in the sport concerning the everydayissues of seeking and landing sponsorship. They have seen thousands of man hours and dollars wasted as companiessift through piles of proposals in search of the right opportunity to add to their programs.They understand how hard it is for racers and sponsors to find each other and how costly and time consuming it is on both sides and that is why they created the Company Sponsor Edge. If your looking for a way to network with sponsors, competitors, teams, series track agencies and companies check the opportunities out at www.sponsoredge.com.
  • Megan was a guest speaker at the 2010 Driver Advancement Marketing Summit. This summit was designed for talented young drivers looking to advance their motorsports careers and who need a baseline understanding of all the things they need to be doing off the track to promote themselves in order to be sponsor ready. This summit was hosted by Kymberly Brantigan, President of Performance PR Plus, most widely known for handling DuPont Motorsports marketing and Jeff Gordon's public relations. Ms. Brantigan said the main focus of this years summit was to introduce these young drivers to influential industry professionals, who help set the record straight and give honest, real world advice. Other guest speakers included industry leaders from NASCAR, Dirt Racing, Speed TV, Web Design and John Bickford, stepfather of Jeff Gordon and General Manager of Jeff Gordon Inc. Reitenour's segment of the summit was speaking on the importance of self promotion, effective networking and ways she personally advertises for her sponsors and partners. Megan said, " I really enjoyed being a speaker at this years summit. I still learned valuable information at the program as well and I was really glad to help others with sharing some of the experiences."
  • Reitenour reports to Revolution Racing for elite NASCAR's program. Reitenour  had participated in the testing and evaluation combine back in October of 2009, where she was evaluated on her on-track performance and off-track interactions with coaches, program mentors and media personality. The official announcement from NASCAR releasing the 2010 Drive for Diversity Team roster was on Feb 9th, 2010 in the Bill France room at Daytona International Speedway. After a short speech from NASCAR CEO, Brian France and NASCAR Managing Director of Public Affairs, Marcus Jadotte, the 2010 team was officially introduced by Chief Executive Officer of Revolution Racing, Max Segal. Following the announcement, a sneak preview of the BET show "Changing Lanes" was played on the IMAX big screen for all in attendance. Following the preview was a question and answer session for the attendees and media. Several one on one interviews with the drivers also took place after the session. Megan said, "This was a wonderful experience and is a great opportunity for me. I'm proud and thankful to have been chosen for this program again. I hope to do a great job and that it opens other opportunities for me to advance within the various levels of NASCAR. I'm learning a lot and I'm really excited for the challenge and look forward to the season ahead of us".
  • Megan attended the 3rd annual NASCAR Diversity Luncheon. This event took place at Daytona International Speedway. The Daytona Experience was established to honor industry Diversity Leaders. NASCAR Diversity Affairs hosted the event and Lyn St. James was a key note speaker and received the Industry Ambassador award for her contributions. Other awards included Drive for Diversity Participant, Paulie Harraka, and young racer, Amber Colbin. Megan said, "This was a fun event to attend. I was glad to see several people that I know being well deserving recipients of awards. It's great that NASCAR is recognizing people with in the industry that are championing Diversity within our sport."
  • Reitenour  was invited  to attend the eight annual Women in The Winner's Circle Luncheon at Daytona International Speedway. Co-hosting at the Women in the Winner's Circle Event with St. James, was ESPN sports broadcaster Jamie Little. The day started with a driver's meeting where the agenda was reviewed and the women rehearsed their entrances for the "walk of champions". The drivers were then released for a short period of time for the VIP Reception and to mingle with their guests, distinguished visitors and  top executives from some of America's leading companies. The "walk of champions" then took place. Following the VIP Reception, each driver was introduced with a list of their career highlights and accomplishments. Reitenour was honored for her participation in the Project Podium and for earning a position in the NASCAR Drive for Diversity Program.
Following the "walk of champions" various awards were given, including the Mildred Marcum Pioneer Award, Betty Skelton. The Opportunity Award, Kelley Earnhardt, C&R Racing Woman In Engineering Award, Alba Colon, Leadership Award, Mike Helton and the Outstanding Achievement Award, Ashley Force Hood.
Megan said, "It was truly a very busy week, but surely a non-forgettable one. The Women in The Winner's Circle is always an event that I look forward to every year. It is truly an honor to be asked to participate and I feel fortunate in being able to do so."
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