In This Issue
Our Sponsors
10.1.08
Volume 15
  • Megan visits Children's Medical Center.
  • Megan attends celebrity driver event for SICSA.
  • Megan visits channel 19 morning show.
  • Reitenour is selected to try out for NASCAR Drive for Diversity Combine.
"The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt
Spotlight on Sponsors:
McCallister Precision Marketing is located at 116 Forest Lane in Lexington, SC.  This company was founded by Tonya McCallister and created in an effort to help companies with their sales and marketing and help teams secure sponsorship. MPM goal is to assist racing teams by providing them with quality customer service and marketing opportunities that will not only allow them to compete in the fast growing sport of racing but to stay a lap ahead of the competition. MPM has a variety of clients from race teams, media personalities to automobile racing series and all forms of motorsports. Tonya has been involved in racing from a very young age and is an avid race fan. She first got involved with racing by watching her father race dirt late models and practically living at the racetracks during her childhood. She began racing 4 cylinder racecars on dirt tracks throughout the Carolinas and Georgia at the age of 13. After graduating from high school, she attended North Greenville College on a basketball scholarship. Unfortunately due to a knee injury, her basketball career was cut short. At that time, she began to work at her father's business, where he was manufacturing and housing race cars. She was responsible for customer service, implementing marketing strategies and promoting the business. This opportunity allowed her to use her talents as a marketing coordinator for a local hospital and ultimately led her to pursue her true love and passion for racing by creating McCallister Precision Marketing. To contact Tonya McCallister or learn more about MPM go to www.marketwithmpm.com .
Recent Events:
  • Megan visited Children's Medical Center in Dayton, Ohio. She was able to visit two floors of the facility, meeting and greeting the children and talking with many of their friends and family members. She signed autographs and gave away her racing memorabilia during the visit. Megan said, "I'm glad to get the time to visit at Children's Hospital. Many of the patients there were so curious about racing and really had some great questions for me."
  • Megan was invited as a celebrity driver for the SICSA Red Dog Racers Charity Auction that benefits SICSA of Dayton Society for the improvement of conditions for stray animals. SICSA is a private non-profit animal welfare group dedicated to saving homeless cats and dogs, preventing the euthanasia of adoptable companion animals and nurturing the human animal bond through humane education.
This charity event was held at the Quaker Steak & Lube restaurant in Fairborn, OH. This event was emceed by Motorsports announcer and WHIO News Talk Radio Personality, Tom Michaels. Racing memorabilia, live auction and a celebrity driver autograph session took place.
All of the proceeds from this event will go to SICSA's Spay Neuter Program to help animals lead healthier lives and also help control pet over-population.  In the past 4 years, this event has raised nearly $13,000.
Reitenour said, "I really like to participate in this event. I love animals and like to be involved in any way to give our loveable four legged friends an improved way of life." To learn more about SICSA or for donations go to www.sicsa.org.
  • Megan was invited by Helen Barnes, Producer of Channel 19 morning show, to do a live interview with host, Rob Williams. Mr. Williams asked her numerous questions, some of which included how she got involved with racing, her future plans and goals, and the recent grant she was awarded from the Lyn St James program, Project Podium.
Megan said, "it was really exciting and interesting visiting the Channel 19 television station again. Ms. Barnes and Mr. Williams have always been big supporters and are always interested in what is going on in my career."
  • Megan was selected to participate in the testing and evaluation combine to possibly earn the opportunity to compete with an established NASCAR team for a full season.
The Drive for Diversity Program, is managed by Access Marketing & Communications and is supported by NASCAR. This program provides driving opportunities for minority and female participants with established race teams in the NASCAR Camping World Series and the NASCAR Whelen All-American Series and seeks opportunities for program graduates to advance within various NASCAR series.

The Drive for Diversity program helps to further diversify NASCAR's participant and audience base. NASCAR, which has said that increasing diversity in the sport is its top corporate priority and has been instrumental in assisting in the development of the Drive for Diversity program. Much of the success of the Drive for Diversity initiative, is also a direct result of support from key sponsors and involved team owners. Since it's inception in 2004, the Drive for Diversity Program has supported 21 different drivers in NASCAR's developmental series.

Each year, Access Marketing & Communications asks a panel of motorsports experts to review applications and materials submitted from interested drivers. Qualified drivers are then invited to attend the testing and evaluation combine. Over 200 drivers submitted applications to participate. Twenty-five of those drivers were selected to take part in the testing and evaluation combine, that was held in October, 2008 at South Boston Speedway  in South Boston, VA. Fourteen drivers will then be selected to participate in the program.

Drivers will be evaluated by their on-track performance and off-track interactions with team owners and media. Wendell Scott, Jr., son of Wendell Scott has served as the program mentor for the Drive for Diversity program since its inception in 2004. As program mentor, Scott is able to use his vast racing knowledge to help develop young minority and female drivers. His responsibilities include driver recruitment, assessment, and coaching.
The first day of the Combine the drivers reported for their event registration and received their credentials for the event. A driver's meeting followed where opening remarks were given and the agenda was reviewed by Mr. Guy Morgan. Then he introduced Lyn St. James, Indianapolis 500 Driver and Motivational Speaker. Lyn spoke about the Diversity Program and the importance of taking full advantage of the opportunity that the participants were being given and that it was an honor to have such an opportunity. Then program mentor, Mr. Wendell Scott Jr. was then introduced. Mr. Scott expressed to the participants whether or not they were selected for the diversity program, they should still be very proud of their selves to have made it as far as they have and to never give up on their dreams. He also offered a question and answer session about any questions that they might have with regards to the Combine. The drivers were then dismissed for the group dinner planned for the evening.
At the dinner, Access Marketing Representatives had opening remarks. The Combine sponsor, Sunoco was introduced and all the participants and their family members were welcomed. Each driver was then asked to stand up and tell about themselves, being when they got started in racing, what they raced and any accomplishments that they wanted to mention. After dinner each driver was asked to bring their helmets for a review of their equipment  and or a radio installation to prepare them for the on the track session the following day.

Day two, all drivers reported to the track for a drivers group photo shoot. Following the shoot, drivers 1-13 stayed at the track for their individual photo shoots and testing sessions. Drivers 14-25, reported to the hotel for their media and sponsor training.  Megan reported to the announcer booth and did a live interview with Real Racin USA. Following the interview she reported to the track were her photo shoot took place. She was then fitted for a seat to be placed in the race car for her on track testing. Megan was tested in a NASCAR Camping World Series race car and was the fourth driver to take the track. She was evaluated on testing practice, qualifying laps and intermediate runs. Megan said, "It felt natural in the car. I really didn't get nervous and concentrated on doing the best that I could possibly do. I tried to communicate well with the team. I felt like I had a good session and honestly had a blast doing it." After the testing, Megan returned to the hotel and prepared for the group dinner for that evening.
Before dinner began, NASCAR driver Bill Lester had opening remarks, explaining how he got into racing, his journey and some of the struggles he encountered. He also re-iterated  the importance of never giving up on your dreams and anything is possible if you put your mind and efforts in achieving it. He also pledged his full sport of the Drive for Diversity Program. Day three, Megan reported to the hotels conference room for her media and sponsor presentation. She had a mock interview which was critiqued  by NASCAR media professionals and suggestions were provided. Tips on dealing with the media were given, and the best ways of conveying your message when doing interviews. After the session, all drivers were summonsed to South Boston Speedway for the closing remarks. Mr. Guy Morgan, headed off the remarks thanking the participants and sponsor of the Combine.  He also told all the participants that all the information would be reviewed and they would be contacted with the out come of the program.


Megan said, "I'm so excited and feel fortunate for being given the opportunity to participate in the Drive for Diversity Program.  It was something that I have been waiting for some time and it was sure worth the wait. I had been looking forward to the challenge and the caliber of talent that attended the combine was unreal. I was given so much encouragement and support, it really was so inspiring. I did the best I could and hopefully something comes from it. I think it was great experience for me and is certainly a step in the right direction for my career."
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